How to assemble a hi-hat clutch system

Attached you will find the latest Dixon Drum “How To” video, this one covering the hi-hat clutch assembly which the client and I decided would be best served pretty much by itself, with the final pedal adjustment at the end, making it the “Part 2″ from the initial hi-hat stand assembly video, already up on the new Dixon drum youtube channel.
See it here:

I had this finished in two individual videos but it was just too cumbersome to present three parts for one hi-hat cymbal stand procedure, so I went back to the drawing board and brought both pieces together into what you see here.
Keeping it under 5 minutes was the bitch… but that’s my problem. :-)
This one flows much better and, if you compare ours to other drum clutch videos on youtube, this is clearly more focused and easy to understand, especially with our close-up shots leaving nothing to the imagination.

How To: Assemble a Drum Set!

Here’s a new series we are starting for the Dixon Drum guys. Fun-yet-serious for the all-thumbs assembler. :-)

The idea is to provide a service that people will find when searching for answers after the owner’s manual fails them. The idea is to also allow this series to grow and grow through the years, resulting in lots of exposure for the brand.


How To: Award-winning videos? Yes!

Industry-wide, world-wide, Maher’s video was voted first place by his peers… Dealers and competitors alike.

The idea is to make them casual enough to be compelling while laying on the sell, sell, sell right under the surface.

Can we build one for you?

How To: Do Kid Programs reach adults? Absolutely!

Using Music Making as the theme, here is a vintage production for a local Petaluma business that talks to the kids but is intended to reach their grown-ups.

We understand Petaluma Pete is still around and very much for hire. :-)

How To: Factory Tour as a Selling Tool? Absolutely.

One potential pitfall of producing a factory tour (or in this case an adjustment tour) is the possibility of boring your viewer to death. You can avoid a lot of the mundaneness that goes along with this sort of procedure by getting up real close to the hands, along with lots and lots of edits to help keep the viewer’s mind occupied.

In this case, the client wanted the video to run longer than I usually recommend, in an effort to drive home the fact that an incredible amount of time and TLC goes into each instrument… certainly more than anyone would expect with a mid-priced student-level violin.

I just finished setting up the new you tube channel for the beginning of a whole Knilling video series. It’s still under development but you can see the progress by clicking HERE.